Videography: Claudia Goetzelmann
Production: Ryan Foregger @ Definite Films
Role: Art Director

New products are continually being launched on Sephora(dot)com. This means the e-commerce consumer is overwhelmed with choices between not just one hydrating treatment — but hundreds. She, or he, makes purchasing decisions based off of filters they might have select —organic, natural, paraben-free, anti-aging — and off the product pages they eventually visit.

To validate and further authenticate the claims made in writing for each LXMI product, we created short videos of real women who use the formulas and can speak to the effectiveness of the ingredients — as well as where the product lives in their own personal skincare regimen.