Role Art Director, Producer, Styling
Videographer Dennis Belogorsky
Talent Annie Beust of Scout Agency
Preparation Call Sheet and Storyboard Illustration

The goal of the campaign was to popularize the concept of sealing skincare treatments into your skin by applying an occlusive ointment before bedtime. We piggybacked on the reddit trend for #sluglife, and worked to establish Pure Nilotica Melt as the best formula for this practice. The imagery was focused around oily skin, bedtime, and the texture of the product. Our ambition was to create a visual language that made LXMI products synonymous with naturally glowing, dewy skin.

  Website content for LXMI.com that educated our audience on the concept of #sluglife.

Website content for LXMI.com that educated our audience on the concept of #sluglife.

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  These display ads were advertised across niche networks to ensure the stories were seen by the relevant audience, and encouraged users to click through. 

These display ads were advertised across niche networks to ensure the stories were seen by the relevant audience, and encouraged users to click through. 

  I created a unique informational mailer that swivels to reveal each page. I also designed a copper-plated slug pin, since pins are so trendy these days. Both items were sent as a package to influencers.

I created a unique informational mailer that swivels to reveal each page. I also designed a copper-plated slug pin, since pins are so trendy these days. Both items were sent as a package to influencers.