Photographer: Claudia Goetzelmann
Stylist: Alissa DiMaggio
Role: Art Director, Print Design

LXMI's Pure Nilotica Melt "Superfood for your Skin" Ad Campaign exhibits the edible nature of the product, which has just one organic ingredient — that's also safe-enough-to-lick and eat.The fact that the product can literally be eaten differentiates it greatly from other products on the shelf at Sephora and QVC, LXMI's primary national retailers. The product is also USDA Organic Certified.

Can you eat your moisturizing treatment? Maybe it's safe not to test this one out, but it's a question worth asking the next time you slather your face in goop. 

Montana-McLean_LXMI_Lick-Me-1.jpg
Montana-McLean_LXMI_Lick-Me-2.jpg
Montana-McLean_LXMI_Lick-Me-3.jpg
Montana-McLean_LXMI_Lick-Me-4.jpg
Montana-McLean_LXMI_Lick-Me-5.jpg
Montana-McLean_LXMI_Lick-Me-7.jpg
Montana McLean LXMI Creative Direction5.jpg
Montana McLean LXMI Creative Direction8.jpg
Montana-McLean_LXMI_Lick-Me-8.jpg
Frankie-Banner-Ads.jpg