JanSport ’18
We developed JanSport’s “Driven to Go” campaign to target a slightly older, more diverse, city audience, with a creative focus on urban exploration. A fun aspect of the production included sourcing real people – mostly from social media, with a few handpicked off the streets of San Francisco. We segmented the shoots by backpack type, highlighting four different backpack silhouettes across 2018.
Featured In: Ads of the World, The SF Egotist
The SuperBreak’s design has earned worldwide acclaim, MOMA recognition and true icon status by simply being the perfect everyday backpack.
