Montana McLean
 

LXMI

LXMI champions rare, wild, and effective ingredients from hidden pockets of the Earth. By creating demand for endangered botanicals, LXMI is helping promote biodiversity through sustainable sourcing. 

Art Director, DESIGNER: Montana McLean
PHOTOGRAPHER, VIDEOGRAPHER: Claudia Goetzelmann

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Lagunitas

AGENCY: TEAK
CREATIVE DIRECTOR: GREG ROWAN
ART DIRECTOR, DESIGNER, Photographer: Montana McLean

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JANSPORT

Functional simplicity at its best, the SuperBreak® backpack is an iconic style that's built to last. This campaign takes a journey down the path of youthful self-discovery – featuring late nights in the city, special friendships, and limitless possibilities.

Agency: Teak
Creative Director: Greg Rowan
Art Director, Designer: Montana McLean
Lead Designer: Bradley Hughes
Production Artist: Michelle Brandemuehl
Editor: Colin Russell
Videographer: Alec Rodriques
Photographer: Andrew Reilly

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JanSport 2018 Hatchet

We developed this campaign to target a slightly older, more diverse, city audience, with a creative focus on urban exploration. A fun aspect of the production included sourcing real people – mostly from social media, with a few handpicked off the streets of San Francisco.

AGENCY: TEAK
CREATIVE DIRECTOR: GREG ROWAN
ART DIRECTOR: MONTANA MCLEAN
LEAD DESIGNER: BRADLEY HUGHES
PRODUCTION ARTIST: MICHELLE BRANDEMUEHL
EDITOR: COLIN RUSSELL
VIDEOGRAPHER: ALEC RODRIQUES
PHOTOGRAPHER: ANDREW REILLY
PACK PHOTOGRAPHY: LUPINE HAMMOCK

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duraflame®

The challenge: attract a younger audience to Duraflame. A product they may have affinity and nostalgia for, but haven’t thought about in years.  The solution: website overhaul, fresh social media strategy, and targeted ad campaigns.

AGENCY: TEAK
CREATIVE DIRECTOR: Kevin Gammon
Photographer, ART DIRECTOR, Designer: MONTANA MCLEAN

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Accompany

A global curator, Accompany scours the globe for the coolest, most beautiful and one-of-a-kind finds, and filtering them through a range of style lenses—to create unique boutiques that contain an eclectic mix of cultures.

Creative Director: Danielle Moore
Designer: Montana McLean

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Athleta Social Media SS '16

Assistant Art Director Montana McLean
Creative Director, Art Director: Danielle Moore
Agency: LOLA Creative Agency

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Whitco

Whitco is a property management company headquartered in Memphis, TN. I created a full brand identity along with launching a Squarespace website, integrating a backend where tenants and investors could access online payments and statistics.

BRAND IDENTITY – WEBSITE DESIGN (SQUARESPACE)

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Little Sugar

Little Sugar is a cookies, cakes, pies, and chocolate shop based in NYC.

Brand identity – Website design (Squarespace)

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Pitta and Baione LLP

Pitta and Baione LLP are relentless advocates skilled in preparing the necessary proof and proper projections on behalf of claimants seeking 9/11 compensation benefits. 

brand identity

 
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Mind in Motion

Guided by the philosophies of accountability and the power of intrinsic motivation, Mind in Motion is all about the individual. Need INSPIRATION? JUST LOOK DOWN, and the MIM clothing becomes a motivational catalyst for change.

Creative director: Danielle Moore
photographer: Margo Moritz
Designer: Montana McLean

 

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Nanner

Nanner is a concept for ice cream with a base ingredient of banana, made in small batches and with locally sourced sustainable and organic ingredients.

The mixes would eliminate dairy, allowing consumers with lactose intolerance's to enjoy the same sweet texture as the typical ice cream product.  

This is simply an idea, that will require much effort in order to actualize. It was inspired by the Yonanas consumer product.